- -20%
Consumerism in Malaysia: Mass Media, Lifestyles and Identities
RM28.00
RM35.00
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Author: Andreas Totu
Year Published: 2010
ISBN: 978-967-5224-29-4
This book examines the cultural transformation of youth lifestyles in Malaysia as a result of exposure to television and advertising from the cultural imperialism perspective.
This book examines the cultural transformation of youth lifestyles in Malaysia as a result of exposure to television and advertising from the cultural imperialism perspective.
The central question here relates to the role of television and advertising in homogenising the culture of Malaysian youths into a standardised and monolithic global culture characterised mainly by consumer culture.This study employs a triangulation method - a combination of survey method s and focus group discussions.
UP00079
19 Items
Data sheet
- Height
- 23 cm
- Width
- 15 cm
- Depth
- 1.2 cm
- Weight
- 0.3 kg
- Year
- 2010
Specific References
New
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Author: Andreas Totu
Year Published: 2010
ISBN: 978-967-5224-29-4
This book examines the cultural transformation of youth lifestyles in Malaysia as a result of exposure to television and advertising from the cultural imperialism perspective.